First Customers raise R20 940 for JAM SA

This will feed 58 children every day for a year


December 2015 - Thanks to generous donations from our purple-hearted First Car Rental customers, R20,940 has been raised for the non-profit JAM SA, a First Car Rental CSR project.

This amount will go directly towards JAM SA's nutritional feeding programmes in Mozambique, Angola, South Sudan and South Africa.

  • It costs JAM SA R360 to feed one child for a year, which means that this donation will feed 58 children for a year. Thank you so much!

Team Red Bowl: Reducing hunger one child at a time

JAM SA is dedicated to providing children with the most vital of basic human needs - nutrition. Every day, more than 1.1 million children across Africa receive a bowl of porridge in JAM SA's signature red bowl.


What's in a Red Bowl? Technically, it's a 50g portion of Corn Soya Sugar Blend (CSS+) with added nutrients and vitamins, but it's really filled with love and hope.

But with more than 23 million school children going to bed hungry each day in Africa, the need for JAM's Red Bowls of hope is massive. First Car Rental customers' donation will help JAM SA to continue to change the lives of children each day.

To find out more about how you can support JAM SA, visit their website here.

Customers wishing to donate to JAM SA through First Car Rental can do so when booking a rental vehicle online here.

First in Car Hire. First in Service.