About Us

First Car Rental

First Car Rental is a proudly South African car rental company that has been in business for over 24 years.

We have 8 500 vehicles in use across South Africa and 55 car rental branches located nationwide, including branches at all major South African airports, business and tourist destinations. We also have an operational presence in Malta, Mauritius and Tanzania

Worldwide, First Car Rental is partnered with SIXT rent a car, one of Europe's largest car hire companies, to provide international car hire in over 105 countries and 2000 locations.

We pride ourselves on our car hire fleet that comprises of an impressive range of well-maintained vehicles ranging from no-frills models to top-of-the-range luxury cars. Our services also include direct transfers, long-term car rental and wedding car hire.

Our simple 3 step online booking system means customers can book car hire in less than 30 seconds and our corporate Show & Go programme allows you to checkout in less than 15 seconds!

Executive Management:

Bruce Barritt - Managing Director

Bruce Troeberg - Executive Head of Finance

Melissa Nortje - Executive Head - Strategy, Development & Marketing

Adelle Nel - Executive Head of Operations

Una Crouse - Executive Head of Sales

Russell McKay - General Manager (Fleet, Finance and Damages)



First Car Rental is a wholly-owned subsidiary of the vehicle retail group Combined Motor Holdings (CMH) - a JSE-listed group. CMH Car Hire (Pty) Ltd t/a First Car Rental is a level 2 BEEE contributor and 125% procurement recognition going forward. To view the BEEE certificate, click here.


The company was registered in 1999 and launched under the name of National Alamo, a car rental subsidiary under the CMH Group. We started out with just three car rental branches and 45 fleet vehicles. In 2008, CMH registered First Car Rental after Europcar purchased the franchise rights to the National Alamo brand in Europe, Asia and Africa.

First Car Rental has grown to become one of the top 4 car rental companies in South Africa, making us a formidable player in the car rental industry.

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First in Car Hire. First in Service.