news / purple campaign to drive first car rental staff
First Car Rental ad campaign  
 
Purple Power Rules at First Car Rental
First Car Rental Purple Poster Melissa Storey, Executive Head of Strategy, Development & Marketing at First Car Rental is a true First Car Rental ambassador - she is purple blooded through and through and she wants all First Car Rental staff to feel the power of purple.

She has launched an internal communications campaign for staff countrywide to promote purple loyalty, raise purple spirits and motivate purple power.

The campaign is called The Purple Collection and is a set of 12 carefully adapted motivational posters promoting purple passion. Set to be released monthly, the posters, which will be placed in all 40 branches nationwide, will be exchanged for the next poster in the series.

If you are wondering if the colourful thumbs up and thumbs down have meaning, they do...very much so. The thumbs down reflect competitor colours. The purple thumbs up is First Car Rental.
VIVA First Car Rental!

This is the FIRST poster in The Purple Collection - CHARACTER
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