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news / First Car Rental signs EZShuttle joint venture
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November 2009
Joint venture between First Car Rental and EZShuttle offers more than a lift |
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 JOHANNESBURG, GAUTENG, 11 NOVEMBER 2009 - First Car Rental and EZShuttle have signed an important joint venture agreement that sees First Car Rental’s Direct Transfer service deliver a world class package, providing door-to-door convenience for customers at better rates with a much larger footprint spanning across major cities in South Africa. This agreement also secures the foundation for SMME owner-driver schemes on a national level.
First Car Rental’s Direct Transfer service and EZShuttle is a chauffeur-driver service door-to-door or to and from any point A to B including all airports nationwide. The joint venture employs 47 people, owns 38 vehicles, handles approximately 150 transfers per day, and has offices in Cape Town, Gauteng, Durban, George and Port Elizabeth.
Current drivers all have a minimum of two years experience in the field of chauffeur driving, and have been through extensive in-house training. All drivers hold Public Transfer Drivers Licenses and have been trained to look after passenger safety.
Melissa Storey, First Car Rental’s Executive Head of Strategy, Development & Marketing comments, “This joint venture is focused on providing an efficient and cost effective service to both sets of customers. First Car Rental was initially deadlocked in trying to get the necessary licences for Cape Town and Durban and thus we were restricted basically to Johannesburg. Logistically this resulted in delays and inefficiencies. Our core business is short-term self-drive car rental so this joint venture provides the perfect turnkey solution as we have the expertise in technology, development, marketing network and systems whilst EZShuttle provides the important logistics and personal service on the road, which is their core business. Dual branding of the service ensures there is equal responsibility to both brand security and customer enhancement.”
Bruce Barritt, First Car Rental’s Managing Director says, “We are very happy with this venture on a number of levels. The EZShuttle business model, which has a Level 3 BEE verification, allows First Car Rental to also assist in the foundation and growth of SMME business enterprises of owner-driver schemes, empowering those that successfully surpass the stringent qualification process. This joint venture fulfils the goals and strategies of both First Car Rental and EZShuttle.” Book a Direct Transfer Now.
Editors Notes: About First Car Rental
Award-winning Car Rental. In a world where global brands rule, there is a South African car rental company that is taking a wholly South African brand onto the world market. Read more.
For more information: First Car Rental: Melissa Storey, Executive Head: Strategy, Development & Marketing
First & Sixt Car Rental. Tel: +27 (0) 11 230 9999. Media & PR: Viv Quann, Hot Salsa Media, + 27 (0) 84 486 2136.
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