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About us
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| In a world where global brands rule, there is a South African car rental company that is taking a wholly South African brand onto the world market. |
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First Car Rental has more than 6 000 vehicles in use in South Africa and has over 40 car rental branches, including branches at all major South African airports, business and tourist destinations.
Worldwide, we offer car hire in over 125 countries and 17 000 locations. The First Car Rental fleet ranges from no-frills models to top-of-the-range luxury cars.
First Car Rental is listed as one of the top 4 car rental companies in South Africa, making us a formidable player in the car rental industry.
First Car Rental has seen prolific growth over the past decade and enjoys a market share of 11% according to SAVRALA (South African Vehicle Renting and Leasing Association) statistics.
| Number of Employees: |
383 |
| Combined Experience in the Car Rental Industry: |
1,154 |
| Combined Experience at First Car Rental: |
856 |
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European Car Hire Partnership
In Europe, First Car Rental is partnered with Sixt Rent a Car, which was founded in 1912 and was voted Best Car Rental Company in Europe for 2008 for the 3rd consecutive year.
Sixt AG is Germany’s largest car rental company and one of the leading full-service leasing providers.
Ownership
CMH Car Hire (Pty) Ltd trading as First Car Rental is owned 85% by Combined Motor Holdings (CMH) a JSE listed group and 15% by Thebe Investment Corporation (Thebe Tourism Group) - one of South Africa's leading black economic empowerment companies. |
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Thebe Investment Corporation – Thebe Tourism Group
An African company with a passion for empowerment. Thebe Investment Corporation was established in 1992 by the Batho Batho Trust, a community-based trust whose first chairman was Nelson Mandela.
Thebe Investment Corporation was the pioneer of broad-based black empowerment (BBBE) in South Africa and over the years has become one of South Africa’s most successful investment management companies.
The Thebe Tourism Group is a 100%-owned subsidiary of Thebe Investment Corporation. Formed in 2001, the group is the oldest black-empowered South African tourism group and has a significant portfolio in tourism and related industries, offering innovative, integrated market-driven products. |
First Car Rental Brand Power
The First Car Rental brand was born from a strategic desire to be the leading car rental company in South Africa and beyond.
The brand positioning was centred on empowering the people to deliver a great service through innovation.
This is driven and supported by our 5 F’s which are realized through our:
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Full value service and systems |
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Friendly, knowledgeable and committed people |
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Flawless values |
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Free spirited, pro-active attitude |
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Fervent passion |
Most Recent First Car Rental Awards
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| 2009 |
ACSA Feather Award – Car Hire Operator of the Year - Cape Town International Airport |
| 2009 |
ACSA Feather Award – Car Hire Operator of the Year - George Airport |
| 2008 |
ACSA Award – Car Hire Operator of the year George Airport |
| 2008 |
Northern Cape Service Excellence Award – Kimberley Airport being the Runner up |
| 2007 |
ACSA Award – Car Hire Operator of the Year Kimberley Airport |
| 2007 |
ACSA Award- Car Hire Operator of the Year East London Airport |
| 2007 |
Voted one of Top 300 Companies |
| 2007 |
UNIGLOBE - Service Awards-Sales, After Sales, Support & Customer Service |
| 2007 |
Preferred Retail Supplier |
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